Brand Manager Learning Technologies

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Brand Manager Learning Technologies

Job Category: Manager
Job Type: Full Time
Experience: Above 5 years
Job Location: AFRICA UK

Zing is a global company looking for a dynamic, growth orientated person with experience in managing brand and multi-channel marketing.

You will ensure that we provide our leads with a seamless digital experience, with a focus on driving traffic, raising brand awareness and optimising the customer journey.

This is a full-time employment position, reporting to Head of  Global Marketing and Communications in our Head Office in Germany.

Requirements

  • Work closely with global and product marketing in order set up regional brand positioning and develop brand awareness for the UK and AFRIKA markets
  • Preparation of market and competitor analyses as well as trend observation
  • Project responsibility, planning, coordination and implementation of various marketing mix elements:
    • Build a comprehensive and creative campaign calendar and execute it to budget and deadline
    • Create and manage paid media campaigns across a variety of environments and platforms, including Google Ads, LinkedIn, Twitter, Facebook, etc.
    • Planning and implementation of creative brand events and webinars
    • Manage email campaigns and newsletters
    • Management of external agencies and service providers
  • Become our local champion for HubSpot and WordPress
  • Continually monitor and evaluate performance across all activities, and advise recommended optimizations to achieve desired KPI’s
  • Prepare monthly reports on our marketing campaign’s performance
  • Close coordination with the international sales department
  • Address different target groups via different marketing channels
  • Budget responsibility

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