Zing is a global company looking for a dynamic, growth orientated person with experience in managing brand and multi-channel marketing.
You will ensure that we provide our leads with a seamless digital experience, with a focus on driving traffic, raising brand awareness and optimising the customer journey.
This is a full-time employment position, reporting to Head of Global Marketing and Communications in our Head Office in Germany.
Requirements
- Work closely with global and product marketing in order set up regional brand positioning and develop brand awareness for the UK and AFRIKA markets
- Preparation of market and competitor analyses as well as trend observation
- Project responsibility, planning, coordination and implementation of various marketing mix elements:
- Build a comprehensive and creative campaign calendar and execute it to budget and deadline
- Create and manage paid media campaigns across a variety of environments and platforms, including Google Ads, LinkedIn, Twitter, Facebook, etc.
- Planning and implementation of creative brand events and webinars
- Manage email campaigns and newsletters
- Management of external agencies and service providers
- Become our local champion for HubSpot and WordPress
- Continually monitor and evaluate performance across all activities, and advise recommended optimizations to achieve desired KPI’s
- Prepare monthly reports on our marketing campaign’s performance
- Close coordination with the international sales department
- Address different target groups via different marketing channels
- Budget responsibility